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SEO

Search Engine Optimization

SEM

Search Engine Marketing

SMM

Social Media Marketing

SEO stands for "search engine optimization" It is the process of getting traffic from the free, organic, editorial, or natural search results in the search engines

 

 Search Engine Marketing (SEM) is used to explain       different online advertising efforts. Like SEO, it is used   to attract users to your website. Ads that are   displayed at the top and to the right of search engine   results in various search engines like Google and     Bing

Social media marketing refers to business activity on social media platforms which contributes to marketing objectives such as brand awareness, website traffic, and customer acquisition. This activity is predominantly in the form of content —such as text, images and videos — but also includes community engagement and paid ads

Google Analytics 

Easy integration with other tools and platforms

To know the age, gender, interest, device and location of your audience

To understand why visitors are bouncing off your website